In an email exchange between Cheval and Hoyer’s Paris agent Arnaud Daian, obtained by The Business of Fashion, Cheval wrote: She came yesterday in Tokyo to do her final fitting, and she doesn’t fit the exact same dress anymore. Louis Vuitton has declined to comment.
Brokaw also vehemently denied that her assistant would advise Hoyer against eating.
As the model says in her post, she was initially flown to Paris to try on the outfits and audition for the show, and she was allegedly confirmed to model the Cruise collection before she even left the fitting.
Luckily, Hoyer, who came into the spotlight as a professional tennis player and actually made her modeling debut at a Louis Vuitton show, didn’t let this incident get her down.
In the end, she was sent home before her last fitting. Not only did I have a belly, my face was puffy now also my back was a problem.
On her Facebook page, Ulrikke gave an extensive explanation to the whole ordeal. I am glad I’m 20 years old with an elite sports background and not a 15 year old girl, who are new to this and unsure about herself, because I have no doubt that I would then have ended up very sick and scarred long into my adult life. She adds: “I’m a size 10 and it’s insane that I’m plus-size, but here we are”.
Hoyer wanted to make it clear with her post that changes need to be made towards models.
That evening, she was told that she had been canceled from the show and would be sent back home.
‘What should have been a truly awesome and unique experience ended up being a very humiliating experience, ‘ writes Ulrikke. But the verbal shaming, and what she describes as a “lack of respect and decency”, suggest a new low in industry standards, echoing industry watchdog James Scully, who said in a talk in December that the industry was in danger of treating models “like Tinder swipes”.
Ulrikke was keen to stress that her post “was not about me being cancelled from a show – you win some and you loose some that’s the game”.
“I can not accept the “normality” in the behavior of people like this”, Hoyer wrote.
She recalled the number of times she would go to castings and see skeletal young girls, many of whom “don’t have their periods, and/or changes the color of their skin because of bad and incorrect nutrition and nearly everyone have a completely distorted relationship with food”, and reproached the people in this industry that “find pleasure in power over young girls and will go to the extreme to force an eating disorder on you”. And now Ulrikke Hoyer, a Danish model who has walked for Chloé and Stella McCartney, is speaking out about how models are treated when they’re not skinny enough.
Among the most notable was size-eight model Flippa Hamilton who was hired as the featured model for the 2009 Blue Label Ralph Lauren campaign. Hamilton claims it was because of her weight, however, Polo Ralph Lauren had denied the claim, The Daily Mail reported. At the time, her hips measured 92cm and Ulrikke said that she wasn’t in her “skinniest “show-shape”.
Models Ulrikke Hoyer (L) and Michi Delane prepare backstage at the Zadig & Voltaire fashion show during New York Fashion Week at Skylight Modern on February 13, 2017 in New York City. That was fine for everybody and we told the atelier to make her whatever we needed to make for her. A day later, she was cancelled from the show because of problems with back measurements.
Brokaw added, “Two weeks later, in Tokyo, for whatever reason she came in for her fitting and the coat didn’t fit properly”. That day I ate a very small breakfast and had just water and tea before the fitting, because that’s how we do it… “We tried her in a few other looks but, unfortunately, could not find something that worked”.