For Rubin, Essential is far from his first time in the smartphone market.
We’re not implying there might be something bad happening over at Essential, but there might be something bad happening over at Essential.
The Essential Phone may have missed its soft June launch timeframe, but the company’s COO says we should prepare for imminent arrival in the USA, according to Financial Times. United Kingdom carriers such as EE are reportedly in talks with the company to set a launch date for the device, which is seen to be this year. The minimalist modular phone, which was created for “trend setters and technology seekers”, according to the company’s chief operating officer Niccolo de Masi, was supposed to start shipping in the United States within 30 days or so from the official announcement. Essential has reportedly held talks with United Kingdom networks last week to decide on a launch date and a potential exclusive deal. It has a price tag of $699, while adding the 360-degree camera accessory will now set you back an extra $50 (down from $199).
It all started with Andy Posi, head of communications at Essential, who recently resigned, and now it’s time to retire Brian Wallace.
Niccolo de Masi says the USA launch is “imminent”.
For one, the corners are somewhat more honed, which we think gives the phone a more tasteful look.
According to a Financial Times report on Monday, Android co-founder Rubin is in talks with United Kingdom carriers over an exclusive deal to carry the Essential phone. However, it’s unlikely that the device will have enough market reach to be a threat to the two largest smartphone makers in the world.